What’s the purpose of your project?
This is the first thing I’ll ask.
What do you want this piece of writing to do? Who is it for and why are you sending it? Do you want to raise money? Or express deep, heartfelt gratitude? Maybe you want to attract new monthly donors? Or simply inspire your donors to take action, like signing a petition?
Yes, many projects do multiple things at once, but most need to have a single, unifying purpose. Do you know what yours is?
Some of the ways we can work together:
Fundraising campaign copy + strategy
I can work with you to strategize and write full fundraising campaign copy, including:
direct mail package, including letter, insert(s), reply form, envelope teaser + variable copy
email series (separate or integrated with direct mail)
landing page
social media
Project pricing is available and can range from $500 for a single email to $3,000+ for a fully integrated campaign.
I also offer monthly retainer pricing starting at $500/month for ongoing copywriting and strategy.
Empathetic Interviewing + Storywriting
Do you struggle with finding emotional stories for your appeals?
Or… maybe you struggle to find the time to gather that story content?
A great, empathetic interview can be the backbone of a fantastic direct response appeal. Sometimes all it takes is an empathetic conversation with someone who asks the right questions.
I’m experienced with conducting sensitive, personal interviews with CEO’s, donors, doctors, program managers, beneficiaries and more.
You can check out www.storygardening.com for more information on this, or schedule a cultivation call below to chat more.
Stewardship Communications
Need some help writing your next impact report, newsletter, gratitude report or case for support?
I can help. Check out my blog for some examples of my work - or get in touch.
Coaching
I can work one on one with you to hone your skills and create better performing appeals. I can coach you through the strategy, interviewing, writing and editing process.
Speaking
Looking for a dynamic speaker for your virtual or live event? I’ve presented workshops, intensives and main stage sessions in Canada and the US.
Interested in learning more?
Get in touch for a 30 minute phone conversation.
It’s free!
“I’ve had the pleasure of working with Rachel for more than 10 years now. She’s been writing excellent fundraising appeals for my clients, from Hospital Foundations to Food Banks. She knows how to get to the heart of each story and provides an experience for donors to follow.”
Recent and current clients include
Cuso International
Friends of Indy Animals
Greater Vancouver Food Bank
Harvey McKinnon Associates*
Hamilton/Burlington SPCA
Mackenzie Health Foundation
Nature Conservancy of Canada
North Carolina Arboretum
Ottawa Food Bank
Agents of Good*
BC SPCA
Blakely Fundraising*
Build Good*
Campfire Circle
Canteen (Australia)
Casey House
Calgary Health Foundation
Crisis Aid International
Regina Humane Society
Ronald McDonald House - Toronto
Shriner’s Hospital for Children – Canada
St. Thomas Elgin General Hospital Foundation
The Food Bank of Waterloo Region
Trans Canada Trail
Wichita Art Museum
World Wildlife Fund
Women’s Earth Alliance
*Agency partner
