My Story

Well hello there! I’m Rachel. Nice of you to pop by. Here’s a little bit about me…

I started Pen with a Purpose in 2007 to provide copywriting services to nonprofit organizations. I also help entrepreneurs, small businesses and individuals define and communicate their unique stories… clearly and compellingly!

How it all began

I moved to Vancouver in August of 2001 to start a new job at a respected direct response fundraising agency.  Newly graduated with a degree in English (Honours) I was ready to start a career using my passion and talent for writing.  Over the next six years I was a sponge, soaking up all I could learn about fundraising, copywriting and direct response marketing.  I quickly advanced from an executive assistant typing out dictated fundraising letters to an account director responsible for multi-million dollar fundraising campaigns.

Now, I’ve been writing ever since I was about 8 years old.  I’ve got a university degree specializing in writing.  And yet, the rules I learned in those six years at a direct response agency would transform my life.

Be careful what you wish for!

When I left the agency in 2007, I was looking for a change.  I had dreams of traveling the world on a grand, exciting adventure.  While I investigated options for what I might do, I learned that life had a different plan for me…  I was pregnant.

As a new mother, my life turned upside down. My own story, about who I was as a woman, a mother, a ‘wife’, was a confused, jumbled mess.  Unresolved issues from my past kept rearing their ugly heads.  After many years of self-development and self-exploration, I realized the same rules of successful direct response copywriting apply to success and happiness in your personal life as well.

I found that using my pen, I had the power to examine, (re)write and transform my own story.  In my work as a copywriter, I discovered I had an innate talent for helping my clients define their purpose.  Through interviews over the phone or face-to-face, I was able to draw out their unique story and communicate it in words they couldn’t find on their own.

And that’s why I decided to create Pen with a Purpose.  So I invite you to browse around this site, read more about how I help nonprofits, businesses and individuals.

Please feel free to get in touch to see how I can help you.