I recently wrote copy for a Spring direct mail and email appeal for a local theatre company, and thought it might be helpful to share some of the process with you!

These are key to any successful relationship. How can you use the elements of surprise and delight to cultivate your donor relationships?

Your (true, authentic) story matters to the work you do — maybe a lot more than you might think.

Why are so many fundraising appeals signed by the CEO or Executive Director? Are they really the best person to tell your story?

I remember the moment the realization hit me… clear as day…
I’m the only one looking out through these eyes, seeing the world in exactly this way.

What’s wrong with things looking old school and personal? That’s the sort of stuff that your donors will actually respond to!

Being real, vulnerable and emotionally engaged in your fundraising can be draining. Some days can be hard… but it’s worth it.

Here are some tips on how to infuse more vulnerability, emotion and connection into your fundraising appeals.

For the past 20 years or so, I’ve rarely been without my journal and a pen…

There are moments when you may come to a place of stillness…of quiet… a place where the voice can be heard…

The best, most emotionally compelling fundraising appeal letters I write almost always start with an interview.